Aura Botanics
Brand Identity · Packaging
Creative Professional
Crafting brands
that feel intentional
I help thoughtful brands find their visual voice — through design, strategy, and the kind of attention to detail that makes people pause and look twice.
Available for projects
Brand Identity
✦
Visual Design
✦
Creative Direction
✦
Digital Strategy
✦
Art Direction
✦
Brand Identity
✦
Visual Design
✦
Creative Direction
✦
Digital Strategy
✦
Art Direction
✦
Portfolio
Selected Work
A curated selection of recent projects across brand, digital, and print.
Vertex Finance
Digital Product · UI/UX
Kindred Magazine
Editorial Design · Art Direction
Forma Studio
Brand Strategy · Visual Identity
Terroir Wines
Packaging · Print Design
Solace Wellness
App Design · Brand System
About
A little bit
about me
I'm Shreya — a creative professional based in India, working with brands and businesses around the world. My work sits at the intersection of visual design, brand strategy, and digital storytelling.
I believe good design isn't about being trendy — it's about being clear. The best brands I've worked on share one thing: they know who they are, and every visual choice reinforces that identity. That's what I aim to achieve in every project.
Over the past few years, I've had the privilege of collaborating with startups, established brands, and everyone in between — from fintech companies finding their visual language to artisanal brands crafting their first packaging system.
40+
Projects Completed
5+
Years Experience
15+
Brands Helped
Capabilities
Brand Identity
Visual Design
Art Direction
UI/UX Design
Brand Strategy
Packaging
Typography
Print Design
How I Work
My Process
Every project follows the same structured approach — but the outcome is always unique.
01
Discover
Understanding your brand, audience, goals, and the landscape you exist in. Research before any pixel is placed.
02
Define
Establishing the visual strategy — mood, tone, color, typography. The foundation everything else builds on.
03
Design
Exploring concepts, refining details, and crafting every touchpoint with intention and precision.
04
Deliver
Final assets, guidelines, and handoff. I make sure you have everything needed to bring the work to life.
Testimonials
Kind Words
"Shreya has an incredible ability to distill complex brand narratives into simple, beautiful visual systems. Our rebrand exceeded every expectation."
Arun Mehta
CEO, Vertex Finance
"Working with Shreya felt effortless. She understood our vision from the first conversation and delivered something that truly represents who we are."
Priya Sharma
Founder, Aura Botanics
"The packaging system Shreya designed for us became a talking point with our customers. People genuinely notice and appreciate the care that went into it."
Vikram Joshi
Co-founder, Terroir Wines
Questions
Common Questions
What does Shreya Ghoshal do?
Shreya is a creative professional who works across brand identity, visual design, art direction, and digital strategy. She helps brands — from early-stage startups to established companies — find and express their visual voice through intentional, research-driven design work.
Is Shreya available for freelance projects?
Yes. Shreya takes on a limited number of freelance projects each quarter to ensure every client gets focused attention. The best way to start a conversation is through the contact form — include a brief overview of your project, timeline, and budget range.
What is Shreya's design approach?
Her approach combines research-driven strategy with refined aesthetics. Every project begins with understanding the audience, competitive landscape, and brand goals — before any visual exploration begins. The result is design that's not just beautiful, but strategically sound.
What does a typical project timeline look like?
A brand identity project typically runs 4-8 weeks. A smaller project like packaging design might take 2-3 weeks. Timelines depend on scope, feedback cycles, and complexity — all discussed and agreed upon before starting.
Does Shreya work with clients outside India?
Absolutely. Shreya works with clients globally and is experienced in managing projects across time zones. All communication and collaboration happens remotely using tools like Figma, Slack, and Google Meet.
Get in Touch
Have a project
in mind?
I'd love to hear about what you're building. Tell me a bit about your project, and I'll get back to you within 48 hours.